In October 2024, Essam Shaaban appeared on the Shark Tank Egypt program, presenting the “Elfares” project.
The episode was an unprecedented media turning point:
• He received investment offers from all five Sharks, an unprecedented event
• He impressed the public and investors with his practical, scientific approach and simple presentation.
• The episode went viral on social media and achieved the highest viewership ratings of the season.
• Elfares became the talk of agricultural media, and offers began pouring in from inside and outside Egypt.